In 2006, 10 major U.S. Food companies pledged to devote at least half of their child-targeted advertising to much healthier products or encouraging great nutrition and healthy lifestyles, an effort called the Children’s Meals and Beverage Advertising Initiative. By 2009, 16 businesses had signed on. ‘Given that each organization defined their personal better-for-you products and also had different definitions of what constituted children’s programming, key questions remain,’ the authors compose. To assess styles in food marketing before and after the initiative, Lisa M. Powell, Ph.D., and colleagues at the University of Illinois at Chicago studied tv ratings data from Nielsen Media Analysis for the calendar years 2003, 2005 and 2007. Between 2003 and 2007, daily average exposure to televised food ads decreased by 13.7 % among children age 2 to 5 and 3.7 % among kids age 6 to 11, but increased by 3.7 % among teens age 12 to 17.Lipitor comes in Austria beneath the brand name Sortis. Your choice allows Pfizer to take additional legal action to avoid Ranbaxy from launching a competitor item prior to the expiration of Lipitor’s simple patent on November 7, 2011. ‘Your choice by the Austrian Patent Workplace is just one more affirmation of the effectiveness of the intellectual home behind this essential medical breakthrough,’ stated Pfizer general counsel Allen Waxman. ‘The ruling reinforces the essential principle that patent laws and regulations exist to aid and encourage medical innovators, not undermine them.’ Pfizer said it’ll continue to contest issues to its Lipitor patents all over the world vigorously..